The Audit
$450
A forensic read of one existing page, delivered as a prioritised fix list you can act on with or without us.
- Heuristic & funnel review
- Copy & hierarchy notes
- A ranked list of 10–15 fixes
- 45-minute walkthrough call
Northbound Pixel — conversion design studio · est. Greenville, SC
Plenty of traffic. So why won’t your homepage close?
We design and build landing pages and marketing sites for SaaS and B2B startups — pages engineered to move a cold visitor toward a booked demo, not just admire the gradient. One studio, billed per project, no retainer to sign.
- Owner-led, built by hand
- Per project · no retainer required
- Designed for the click
/ 01 — the build
From audit to live, milestone by milestone
Every project runs the same disciplined arc. You always know which milestone we’re standing on, what it produces, and what “done” looks like before we move to the next one.
- 01
Audit
We read the page the way a skeptical buyer does — where attention drops, where the promise turns vague, where the form asks for too much.
- 02
Strategy
One primary action, one argument for it. We decide what the page has to prove before a single pixel moves.
- 03
Wireframe
Structure before style. The order of the story, sized for thumbs and signed off, while it’s still cheap to change.
- 04
Design
Type, colour and motion put to work in service of the click — drawn in your brand, not a stock template’s.
- 05
Build
Hand-coded, fast and responsive, then instrumented so every section can be measured after launch.
- 06
Launch & measure
We ship, watch the first real numbers and tune the parts the data argues with.
scroll the rail →
/ 02 — ways to work together
Hire the studio in one of three shapes
No vague scopes, no padded hours. Pick the engagement that matches where your page is now — each one ends with something live you can actually measure.
The Landing Page
from $900
One focused page, designed and built to convert a specific campaign or audience. Most teams start here.
- Strategy + wireframe + design
- Hand-coded, responsive build
- Copy direction & polish
- Launch + first-week tuning
The Marketing Site
from $1,500
A multi-page site for your whole story — home, product, pricing, and the pages that actually close.
- Everything in The Landing Page
- Up to six core pages
- CMS-ready structure
- Analytics + event tracking
Want to keep testing after launch? Ongoing conversion work runs $1,200/mo, month-to-month — cancel whenever it stops earning its keep.
/ 03 — before you ask
The questions worth asking first
What does “conversion-focused” actually change?
It changes what we optimise for. A handsome page that nobody acts on is a failure here. Every decision — the headline, the order of sections, how much the form asks for — is argued against one outcome: the next step you want a visitor to take.
How long until it’s live?
A single landing page is typically two to four weeks from kickoff. A full marketing site runs longer, depending on page count and how ready your copy and assets are. You’ll have a dated timeline in the quote before you commit a cent.
Do you write the copy?
We direct and sharpen it. You know your product better than anyone; we shape the message, hierarchy and headlines so they earn the click. If you need writing from scratch, we’ll fold a copywriter into the quote.
What if the page underperforms?
We instrument every build, so “underperforms” becomes a list of specific, fixable things rather than a feeling. First-week tuning is included; deeper experiments are where the month-to-month retainer earns its keep.
Why per project instead of a retainer?
Because most startups need a sharp, finite outcome — not another monthly bill. You buy a defined result. If continued optimisation proves worth it after launch, the retainer is there by choice, never by default.
/ 04 — getting started
Start a project
The first call is free and genuinely useful — you’ll leave with at least one thing to fix, whether or not we end up working together.
Book the call- 01
The call
Thirty minutes on your funnel. We find the leak and tell you, plainly, whether we’re the right fix for it.
- 02
The quote
A written scope: deliverables, price and dates. Fixed, not hourly — the number on the quote is the number on the invoice.
- 03
Kickoff
A 50% deposit holds your slot. We open with the audit, so the design rests on evidence rather than taste.
- 04
Design in the open
Real screens inside the first week, revised with you — never a single dramatic reveal at the very end.
- 05
Launch & measure
We ship, instrument and watch the opening numbers together, then tune whatever the data flags.
/ 05 — the shape of it
What you’re actually buying
A studio small enough to answer the phone, disciplined enough to ship on the date it promised. The honest figures, then a form.
$450Where every engagement starts
2–4 wksTypical landing-page turnaround
6 daysThe studio’s open week
1:1You work with the person who builds it